Pre-launch Checklist — Syntax Podcast 088

A Tasty Treats Podcast for Web Developers.

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Wes Bos

Wes Bos

Full Stack JavaScript Developer. Creator of really good web development courses. BBQ enthusiast.

Scott Tolinski

Scott Tolinski

Web Developer, Creator of Level Up Tuts, Bboy, Robotops Crew and Youtuber

Playing: 088: Pre-launch Checklist

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Oct 31st, 2018

Pre-launch Checklist

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In this episode Wes and Scott discuss their pre-launch checklists. They talk about performance, accessibility, compatibility, SEO, analytics, and more - all the things you should check before launching something to the world.

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Show Notes

1:45 - Overall

  • Let robots do the work for you - use auditing tools

2:58 - Performance

11:43 - Compatibility

  • Test on actual browsers that need to be supported
  • Ask people to check on their devices
  • Use a service like Browserstack
  • Browser resolution and ratios
  • Cache busters

16:00 - Sales / Credit Cards

  • Use package.lock
  • Have multiple people test your checkout
  • Make sure your company name is listed on customer's credit card bills
  • Have a phone number listed for disputes

24:55 - Tips from the Trenches

  • Secure API endpoints
  • Scale up server just in case
  • Early access
  • Soft launch
  • Make sure URLs are correct - no "localhost:3000", etc.

31:25 - Content

  • Check spelling and grammar
  • A working 404 page
  • Check for leftover placeholder text → launching with lorem ipsum is not good

34:39 - Accessibility

  • Alt text
  • Run color contrast checker
  • Run Lighthouse
  • Correct tab order
    • Use the site with keyboard only and make sure it’s a good experience

37:35 - SEO

  • Sitemap created and uploaded to Google Webmaster Tools
  • SEO checkers
  • Meta tags
  • Correct heading hierarchy

41:55 - Analytics

  • Google analytics
  • Facebook tracking pixel
  • Drip

43:23 - Server config & access

  • .htaccess
    • redirects where needed
  • robots.txt
    • prevent indexing of some pages
  • Enable GZIP
  • Caching
  • Cloudflare or other CDN

46:12 - Company Processes

  • Make sure tests are passing
  • Git issues are closed
  • Merge pull requests
  • Write documentation on processes (readme, etc.)
  • Deploy to staging environment and test production build
  • No unwanted logs or errors left in production build
  • DNS Propagation

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