Scott and Wes talk about marketing. Specifically how to do marketing if you're a developer wondering where to start.
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7:58 - Personal Branding
- Build trust and reciprocity
- Be authentic to yourself and let that carry through in your work.
- Have the guts to put yourself out there and establish yourself as an expert.
- Speak at conferences
- Write blog posts
- Make YouTube videos
- Be on podcasts
- Start your own podcast
14:50 - Running a Business
- Treat people well.
- Reward your customers.
- Don't punish your users.
- Have a refund policy.
19:26 - Social Media
Don't push people off a platform. Bring content to them that is tailored for that platform.
Get in early, before the platform becomes super crowded.
- Quality content through quantity.
- Write good SEO titles.
- Tease your paid content or create a free one-off.
- Don't expect to make a lot of money, but it can be great for growing a brand.
- Be helpful - small, digestible tips and tricks and great for growing a Twitter following.
- Quality is still the key.
- Steve Schoger is a great example of consistent, high quality content.
- People have other interests besides web development. People like to see into your life.
- Use Facebook to give people a window into who you are.
- Reddit is really difficult. It's easy to get banned. The best strategy is to not focus on marketing and just try to be helpful.
- It's sort of replaced forums and is a great place to build communities around different hobbies.
- Recently IG has been blowing up for web developers.
- Dhanish is a perfect example of how to do Instagram well.
49:55 - Paid Advertising
- Don't be sleazy.
- Ads are good for getting likes and driving some traffic to something, but it takes experimentation to get the best bang for you buck.
54:40 - Email marketing
- Wes: Email is probably responsible for most of my sales.
- Keeps people up to date and helpful for promoting new courses.
- Helpful for figuring out what people want.
59:17 - Partnerships
- A lot of companies want to partner rather than just sponsor.
- It can be a great way to fund the creation of products/courses.
- Affiliate programs are great when they work out.
67:30 - Freebies
- Giving away free content is a surefire way to get people to pay attention.
- It's about giving back to the community as much as marketing your products.