Playing: 052: Marketing for Developers
Apr 1st, 2020
Mental Health and Dev ft Dr. Courtney Tolinski - Depression, Anxiety, Imposter Syndrome, Focus, Motivation, Burnout
Mar 25th, 2020
Potluck - Bootcamps × Career Change × Figma × Gatsby × AMP × Mongoose × More!
Feb 26th, 2020
Potluck - Next vs Gatsby × Headless CMS × Vue.js × Is Ruby on Rails still good? × More!
Jan 29th, 2020
Potluck - Dev Culture Fit × Slack Communities × Vanilla JS × Backpacks × Raspberry Pi × More!
Jan 27th, 2020
Hasty Treat - Building A Community Slack, Discord, Spectrum, Discourse, Forums
Jan 20th, 2020
Hasty Treat - Picking the Stack for uses.tech - Gatsby, React, Context, Styled Components
Jan 1st, 2020
Potluck - Fonts × Frameworks × Teas × Coding Subscriptions × Client Work × More!
Dec 4th, 2019
Potluck - Tabs are better? × Coding Music × SEO × Is Angular good? × Biggie Smalls × Soy Sauce × More!
Nov 6th, 2019
Potluck - Gatsby vs Next × Is Google Home spying on you? × Flat File CMS × CSS Frameworks × Hosting Client Sites × More!
Oct 9th, 2019
Potluck - Terminal Configs × CSS Reset × Flexbox × Freelancing × NPM Dependencies × Project Hand-off × More!
Sep 18th, 2019
Potluck - Why Webpack? × Serverless × Agencies × Recruiters × CSS Grid × MQ in Styled Components
Aug 21st, 2019
Potluck - Deploying Applications × Typescript × Live Coding with Twitch × Fullstack Architecture × More!
Jul 31st, 2019
Potluck - What is "State"? × Web Sockets × Remote Working × Firefox × Machines Taking Our Jobs × More!
Jun 26th, 2019
Potluck - Career Switch at 33 × Cover Letters × Kids × Learning Quickly × More!
May 29th, 2019
Potluck - CSS × Angular × Dev job preparation × Svelte × File organization × Gear × More!
May 1st, 2019
Potluck - Media Queries × NPM Vulnerabilities × Fullstack JS vs JAMstack × Web VR/AR × Switching Jobs × More!
Apr 3rd, 2019
Potluck - Interview Qs × Headless CMS × React Hooks × Resume Design × Redux vs Context × More!
Mar 6th, 2019
Potluck - Are classes dead? × Tutorials vs Real Life × CRA vs Next × Scraping × More
Mar 4th, 2019
Hasty Treat - Authentication - LocalStorage vs Cookies vs Sessions vs Tokens
Feb 27th, 2019
How We Manage Our Lives — Notion, Todos, Notes, Focusing, Calendars, Goal tracking, and more!
Feb 6th, 2019
Potluck - Changing careers × Repo organization × CSS Grid × Certifications × Freelancing × Spammers × More
Jan 10th, 2019
Potluck - Where to start with JS × Freelancing × Cron jobs × Split testing × Frameworks in 2019 × More
Dec 19th, 2018
Potluck - Typescript × E-commerce platforms × Job-hopping × Working for agencies × more
Dec 17th, 2018
Hasty Treat - Where are they now?! Gulp, Grunt, Bower, Backbone and Compass
Nov 21st, 2018
Potluck - $100/hr × Redux Replacements × Full Stack Designers × JWT × VS Code Tips × More
Oct 26th, 2018
Potluck - Working with designers × Is WordPress Crap? × When to stop working × More
Aug 29th, 2018
Potluck - Programming Languages × Soft Skills × PHP vs JS × Breakdancing x Spice Blends
Aug 1st, 2018
Potluck - Editor Fonts × Portfolios × Meetup Tips × Switching to Windows × Freelancing Sources
Jul 24th, 2018
The Undocumented Web - scraping, private APIs, proxies and “alternative solutions”
Jul 18th, 2018
Advice For Beginners - Tech Skills, Applying for Jobs, Focus, Imposter Syndrome + More
Jul 4th, 2018
Potluck EP × Remote Work × Headless WordPress × Good Client Questions × Alternate Careers × React API Credentials
May 9th, 2018
Potluck EP × Is Redux Dead × Learning Quickly × Developing Solo × Specialist vs Generalist × Funnest Projects × Wes’ BBQ Course
Apr 18th, 2018
Potluck EP × Vue.js × Headless WP × Typescript & Flow × Productivity × Server Side Rendering × Yeoman
Feb 7th, 2018
Wes and Scott's Lives - Breakdancing, BBQ, Wives, Work/Life Balance, Problem Solving, YouTube Subscriptions
Jan 31st, 2018
Snack Pack — CSS Frameworks, React HOC, Render Props, Coding Designers, Early Career Advice and a sound board!
Jan 24th, 2018
Hosting & Servers — Heroku, Now, Galaxy, Digital Ocean, Linode, Docker, Netlify and more!
Nov 29th, 2017
What's New in CSS? Variables, Scoping, New Selectors and Color Functions
Nov 1st, 2017
22 Buzz Words Explained — Mutations, Pure Functions , Serverless, Hoisting, MVC + More
Oct 18th, 2017
Tasty Treats — Rems VS Ems, Remote Work, Making Money, Getting good at Design + more! 🍬
Jun 27th, 2018
Marketing for Developers👇 Download Show✏️ Edit Show Notes
Scott and Wes talk about marketing. Specifically how to do marketing if you're a developer wondering where to start.
Freshbooks - Sponsor
Get a 30 day free trial of Freshbooks at freshbooks.com/syntax and put SYNTAX in the "How did you hear about us?" section.
LogRocket - Sponsor
LogRocket lets you replay what users do on your site, helping you reproduce bugs and fix issues faster. It's an exception tracker, a session replayer and a performance monitor. Get 14 days free over at https://logrocket.com/syntax
7:58 - Personal Branding
- Build trust and reciprocity
- Be authentic to yourself and let that carry through in your work.
- Have the guts to put yourself out there and establish yourself as an expert.
- Speak at conferences
- Write blog posts
- Make YouTube videos
- Be on podcasts
- Start your own podcast
14:50 - Running a Business
- Treat people well.
- Reward your customers.
- Don't punish your users.
- Have a refund policy.
19:26 - Social Media
- Don't push people off a platform. Bring content to them that is tailored for that platform.
Get in early, before the platform becomes super crowded.
- Quality content through quantity.
- Write good SEO titles.
- Tease your paid content or create a free one-off.
- Don't expect to make a lot of money, but it can be great for growing a brand.
- Be helpful - small, digestible tips and tricks and great for growing a Twitter following.
- Quality is still the key.
- Steve Schoger is a great example of consistent, high quality content.
- People have other interests besides web development. People like to see into your life.
- Use Facebook to give people a window into who you are.
- Reddit is really difficult. It's easy to get banned. The best strategy is to not focus on marketing and just try to be helpful.
- It's sort of replaced forums and is a great place to build communities around different hobbies.
- Recently IG has been blowing up for web developers.
- Dhanish is a perfect example of how to do Instagram well.
49:55 - Paid Advertising
- Don't be sleazy.
- Ads are good for getting likes and driving some traffic to something, but it takes experimentation to get the best bang for you buck.
54:40 - Email marketing
- Wes: Email is probably responsible for most of my sales.
- Keeps people up to date and helpful for promoting new courses.
- Helpful for figuring out what people want.
59:17 - Partnerships
- A lot of companies want to partner rather than just sponsor.
- It can be a great way to fund the creation of products/courses.
- Affiliate programs are great when they work out.
67:30 - Freebies
- Giving away free content is a surefire way to get people to pay attention.
- It's about giving back to the community as much as marketing your products.