Interested in getting your message to thousands of developers? We're interested in helping! Syntax is one of most listened to web development podcasts out there (we think it's the most listened to!). If you think our audience may be a good fit, let's chat about how we can make this sponsorship worth it for you.
Syntax is a fun — and sometimes funny — podcast for web developers hosted by Wes Bos and Scott Tolinkski, two independent full stack developers who create online training courses. In each episode, Scott and Wes break down topics to provide "Tasty Treats" to the audience — applicable tips and nuggets of information to help web developers in their careers.
Sponsoring the Syntax podcast is ideal for anyone who is looking to reach an engaged, technical, high-income audience. This may include:
Each sponsorship spot will receive an average of 43,000 downloads. We get between 80-90,000 downloads per week with some of our top shows receiving more than 70,000 downloads.
To be honest @syntaxfm is the only podcast where I listen to the sponsor adds, they don’t event feel like adds— Omar Aguinaga (@Soyoag) April 22, 2018
While exact numbers are hard to get, here are a few nuggets of information about our audience that should give you an idea of who is listening:
The Syntax audience is primarily web developers. About half of the shows focus on hard technical skills, while the other half focus on soft skills or topics tangentially related to web development.
The audience's technical interests include, but are not limited to:
On the soft skills side, the audience has an appetite for the following topics:
We have found that we get the best results for our advertisers when they sponsor at least three shows and Scott and Wes are able to test out the product prior to giving the ad read.
There are two types of shows. The price is the same regardless of which type of show.
Hasty Treat — our 10-25 min Monday show. Sponsors are read at the top of the show. 1-2 sponsors per show.
Tasty Treat — our hour long Wednesday show. Sponsors are mentioned at the top of the show, and ad read is done part-way through the show. 2-3 sponsors per show.
As part of the sponsorship package, you'll get:
DevLifts is a fitness company that creates personal training and nutrition plans for their customers.
As part of their company launch, DevLifts sponsored Syntax for a single episode, offering a $50 off coupon to Syntax listeners.
Within 10 days of sponsoring the episode, DevLifts had generated over $9,500 USD in revenue which was directly tied to Syntax listeners, resulting in a more than 10× return on their sponsorship investment.
DevLifts is now sponsoring multiple episodes and will be using Syntax as an ongoing revenue and leads source.
Please send us an email if you are interested in working together and sponsoring the podcast.