February 19th, 2024 × #email#deliverability#DMARC#SPF#DKIM
Stop going to Spam: DMARC, SPF and DKIM Explained
Discussion on properly setting up DMARC, SPF and DKIM to ensure your transactional and marketing emails reach the inbox rather than spam.
Wes Bos Host
Scott Tolinski Host
Wes and Scott explore the web standards and email authentication methods that keep your email from going to spam; DMARC, SPF and DKIM. If you send email via a custom domain name, you need to listen to this!
Show Notes
- 00:00 Welcome to Syntax!
- 01:06 Brought to you by Sentry.io.
- 02:08 What exactly are SPF, DKIM, and DMARC?
- 02:53 Different ways that you may want to send email.
- 03:23 Transactional emails.
- Resend, email for developers
- 05:07 Email marketing.
- 05:47 Anything else that sends email on your behalf.
- 07:13 SPF (Sender Policy Framework).
- Postmark defines SPF
- Postmark SPF in 5 Minutes
- 08:34 You can only have one SPF record.
- 10:18 DKIM (DomainKeys Identified Mail).
- Postmark defines DKIM
- 13:39 DMARC (Domain-based Message Authentication, Reporting, and Conformance).
- Convertkit
- 16:38 RUA Reporting.
- 18:03 How to set up reporting.
- 21:08 Does emails marked as spam hurt the IP that sends them?
- 22:18 Other things to consider.
- Special thanks to David Flanagan for the help on this! @rawkode
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